Sep 27 2007
Stop Trying To ‘Save’ Africa
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Perhaps most interesting is the language used to describe the Africa being saved. For example, the Keep a Child Alive/” I am African” ad campaign features portraits of primarily white, Western celebrities with painted “tribal markings” on their faces above “I AM AFRICAN” in bold letters. Below, smaller print says, “help us stop the dying….” Such campaigns, however well intentioned, promote the stereotype of Africa as a black hole of disease and death.
By Uzodinma Iweala
Sunday, July 15, 2007
Originally published in the Washington Post
Last fall, shortly after I returned from Nigeria, I was accosted by a perky blond college student whose blue eyes seemed to match the “African” beads around her wrists.
“Save Darfur!” she shouted from behind a table covered with pamphlets urging students to TAKE ACTION NOW! STOP GENOCIDE IN DARFUR!
My aversion to college kids jumping onto fashionable social causes nearly caused me to walk on, but her next shout stopped me.